What four words did Reeves add? It is springtime and The sign now read: It is springtime and I am blind. Before long, the cup was running over with cash, and the once sad-looking blind man, feeling his bounty, beamed. His book - Drive: the Surprising Truth About What Motivates Us - was published in 2009 and very quickly became a bestseller with its focus on the importance and effectiveness of three intrinsic elements to motivation at work: autonomy, mastery and purpose. Other people soon stopped, talked to the man, and plucked dollar bills from their wallets. Almost immediately, a few people dropped coins into the man’s cup. Reeves took a marker and added his four words, and he and his friend stepped back to watch. Reeves then introduced himself to the beleaguered man, explained that he knew something about advertising, and offered to change the sign ever so slightly to increase donations. He told his colleague something to the effect of: “I bet I can dramatically increase the amount of money that guy is raising simply by adding four words to his sign.” Reeves’s skeptical friend took him up on the wager. While mostly useful for companies that are interested in fostering employee loyalty and productivity, the book offers a glimpse into the three desires we all seek from a workplace (autonomy, mastery, and purpose). His attempts to move others to donate money were coming up short. This is my quick book summary of Drive: The Surprising Truth About What Motivates Us (by Daniel H. Unfortunately for the man, the cup contained only a few coins. He had a cup for donations and beside it was a sign, handwritten on cardboard, that read: I AM BLIND. On the way back to their Madison Avenue office, they encountered a man sitting in the park, begging for money. “One afternoon, Reeves and a colleague were having lunch in Central Park.
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